Its NIKE’s AIR MAX running shoe 30th anniversary , and three acclaimed innovators have redesigned the iconic sneaker in their own distinctive way respectively . Industrial designer Marc Newson, fashion designer Riccardo Tisci, and engineer/architect Arthur Huang have all raised features of different AIR MAX styles — from the AIR MAX 1 to the all-new NIKE AIR VaporMax.
The first collaboration sees NIKElab team up with Marc Newson to ‘distill the essence of industrial craft and technology’. The shoe combines Newson’s artistic with NIKE’s advanced technologies, resulting in an sophisticated yet completely original silhouette.AIR VaporMax X Marc Newson
The VaporMax sole — It’s massively sort of technological, but I think in many ways I wanted to sort of play that down,’ explains Newson. ‘So I took this as an opportunity to sort of do the opposite of what I thought everyone else might do. I wanted to sort of create a kind of counterpoint. My brief to myself was really to create a product that I’d want to use, and not only want to use, but want to use every day.’
Newson drew from moccasin building methods, joining a full-grain leather chassis and velcro strap frame to pre-molded NIKE flyknit sockliner. A TPU cupsole ties the upper to the breakthrough NIKE VaporMax AIR unit, providing a lightweight underfoot feel.
‘It’s wonderful now to be given the opportunity to work with all of these incredible new technologies and materials,’ continues Newson. ‘Knitting, for example, as a particular technology, is really an extraordinary thing and something I know that NIKE have really pioneered over the last several years, and I believe that they sort of excel in that particular kind of technology.’
AIR MAX 1 Ultra 2.0 FK X Arthur Huang
Featuring fresh tooling and resources, Arthur Huang’s idea is among the lightest AIR MAX 1 ever built. Huang, who is the CEO of Miniwiz — an upcycling firm which reuse trash and industrial waste — has appropriately created a lightweight package made entirely of post-consumer materials. paying homage to the idea of well imagined creation, the design seeks to spark its wearers’ imagination, and re – outline the potentials of modern manufacturing.
AIR MAX 97 Mid R.T. Riccardo Tisci
For his design, fashion designer Riccardo Tisci focused on his Italian couture influences and street style background. the updated NIKE air max 97 gets an upper mid-cut, while a hidden zip pocket on the tongue gives the shoe added functionality. a translucent white outsole generates a distinct contrast with the runway-inspired synthetic leather and suede underlays of the upper. the shoe is completed with foil accents and imprinted logos.
For now, details surrounding where to purchase the sneakersAir Max is yet to be disclosed.